Valentina with Dennis You

What I learned from the first person to do Facebook Ads

If you’ve ever been to one of my Facebook workshops, I always mention Power Editor as a tool for Facebook Ads by targeting audiences. I initially learned about this indispensable advertising tool from Facebook through an online course several years ago with Dennis Yu from Blitz Metrics. You can’t imagine the excitement I felt when[…]

Duncan Wardle, a Former Disney Exec & The Theory of Creativity

Former Disney Exec & The Theory of Creativity

Imagine being taught about the Theory of Creativity from a 25 year former Disney exec? One of my favorite sessions from Social Media Day Jacksonville was held by Duncan Wardle now with his own consulting firm, Id8&Innov8. What If?  When was the last time you thought through a meeting asking yourself, What If? My biggest highlight from[…]

Beyoncé and Marketers

I was a fan of Michael Barber back when I first heard him speak at a pro seminar for MarketingProfs: “Hello, It’s Me… The Adele Guide to Doing Email” with moderator, Kerry Gorgone. It was a real treat to hear him speak in-person about “Making Lemonade: How Beyoncé Can Teach the Modern Marketer to Rule the World”[…]

Instagram For Business For Dummies by Jennifer Herman

Latest with Instagram Algorithm

Drove 7 hours with two children under the age of five to hear Jenn Herman speak about Decoding the Instagram Algorithm & Using it to your Advantage at Social Media Day in Jacksonville. She first told her Facebook group about this upcoming conference at the beginning of the year. So why use Instagram?  Lower Bounce Rates[…]