2 Reasons Why You Are Seeing Less Likes on Your Posts
If you are seeing less engagement on your post, whether it is “likes”, replies, or comments. You might want to take two minutes to read below to figure out why?
I admit it. I like getting “likes” on my posts, tweets, status updates. There is research behind how we get a dopamine high on these “likes” we receive. I take the time much like everyone else to curate ideas for posts for my readers. Sometimes that means finding the time to post different updates and on several social platforms. I was recently asked by someone why they were receiving “less likes” on their social media posts. Here is what you need to consider if this is happening to you:
Time to Change your Writing Style and/or Content.
Are you the only person writing for your company or business? You might want to have another person at your company provide a different voice or even perspective about your product or service? If you don’t like to write, you should consider hiring a ghost writer for content for your website or posts. I hired a content creator to ramp up my content on my website. These individuals stay current on the current jargon that is used in your industry. Moreover you should consider hiring a SEO expert for related purposes.
Change your Visuals
When was the last time you changed your photo album or gallery? I’ve noticed that I’ve had an increase in my levels of engagement by changing my photo editing platform. I had been using the same one for years and I tried a new one that created stunning visuals. Also consider trying purchasing new images. In addition, have you moved to a new location? Added another product or service to your company the past year? A new staff member? Is it time to refreshen up your group picture?
I can’t finalize this discussion without mentioning paid reach. If you want to increase your likes, reach, or engagement, you might want to consider paying for ads. Why? The organic reach is growing less each day. Organic reachactually fell 52% in 2016, according to an article from Hootsuite. There are various tools such as Facebook’s PowerEditor which I currently use to target audiences vs trying to reach the “masses.” I have also had success with LinkedIn’s Sponsored (Paid) Updates to grow a following on a client’s company page (with targeting as well).
Valentina Escobar-Gonzalez, MBA is an award winning young professional. She has a background in sales and has been using social media platforms professionally since 2009. Her experiences stem from years of staying current on the latest in industry news, handling customer objectives, and creating a solid social media marketing plan.